MAGENTA CODES
4 distinctive codes for the transformation of an icon
Born in 1975 as a men’s and women’s ankle boot, this feminine version quickly became emblematic of the mannish style. Today, Magenta evolves into new “Codes”: the elements inspired by menswear acquire new forms, becoming expression of a strong and confident femininity. The stirrup, sharp lines, and characteristic textures of men’s designs, are transferred on pumps and mules, reinventing the paradigms of womenswear.
The stirrup is the tangible symbol of this change, transformed through a modern interpretation via the Magenta Codes: