MAGENTA CODES
4 distinctive codes for the transformation of an icon

Born in 1975 as a men’s and women’s ankle boot, this feminine version quickly became emblematic of the mannish style. Today, Magenta evolves into new “Codes”: the elements inspired by menswear acquire new forms, becoming expression of a strong and confident femininity. The stirrup, sharp lines, and characteristic textures of men’s designs, are transferred on pumps and mules, reinventing the paradigms of womenswear.

The stirrup is the tangible symbol of this change, transformed through a modern interpretation via the Magenta Codes:

CODE 00

A world inspired by the first Magenta model, born in 1975 with the stirrup positioned on the back of the boot. From the iconic boots, the model that stands out is the new pump with a stiletto heel, a symbol of a woman strongly expressing her sensuality.

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CODE 04

The “Magenta Stirrup” transforms with a jewelry detail which becomes the protagonist of the shoe. A romantic line with a retro twist, it develops into pumps and ballerina flats for a style that transcends trends.

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CODE 02

The “Magenta Stirrup” is revised and becomes an original decorative detail. The model develops in two main forms: one with an elongated point and the other with a squared point.

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CODE 08

The "Magenta Stirrup" is revisited and becomes an original clip with a central element which alludes to the symbol of infinity.

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MAGENTA BAGS

The collection of Magenta Bags, characterized by details inspired by the iconic stirrup, perfectly embodies the brand's original and refined style. Each season it is presented with new interpretive slants, characterized by block-color contrasts, fabric and suede inserts. Worn as a hand bag or with its soft cross-body strap, it embellishes even the most casual of looks.

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