Fratelli Rossetti has chosen – to present the Spring Summer 2021 collection – the language of collage: an art that can bring together different worlds, ancient and contemporary techniques, enhancing their respective characteristics.
The new campaign has been entrusted to the skilled Swedish artist Cecilia Carlstedt, who enjoys mixing the classic watercolor technique with digital photography. “I loved working with Fratelli Rossetti,” she comments, “because it allowed me to try out different techniques. Our shared values are a passion for handcrafting, a playful approach and an openness to experimentation.”
Carlstedt has managed to create a cheerful and carefree scenario centered around shoes and accessories, accentuated by video animations dedicated to the web channels.
The campaign once again features the claim LOVE EACH SIDE OF YOU: Fratelli Rossetti ironically emphasizes the need to be together, side by side, to support each other, to be carefree, to live in the present and plan for the future. This concept is even more important at this delicate moment in history.