PITTI IMMAGINE UOMO

Fratelli Rossetti and the Brera loafer: A love story since 1968

The revolution continues with the Brera Special Flex

Fratelli Rossetti choses Pitti Immagine to celebrate 50 years of the Brera. This tasselled loafer, which has left its mark on the brand’s history, was developed during the libertine, carefree year of 1968 and took its name from the historical artist district in Milan.
To celebrate the anniversary of the legendary “tassel”, the Art Academy will become a stage for displaying the distinctive features of the Milanese brand, which are associated with a cool, fun vibe.
Versions of the Brera are set to play a leading role for Summer 2019. One stand out is the Brera loafer made with an innovative Special Flex technique, which, thanks to the expert hands of the Fratelli Rossetti master craftsmen, guaranteesexceptional softness and flexibility.
Pitti Immagine will provide an opportunity to show off the results of a collaboration between Fratelli Rossetti and NABA Nuova Accademia delle Belle Arti in Milan. Bachelor students in Fashion Design have given free rein to their imaginations, reinterpreting the iconic loafer. The best projects will be featured under the spotlight at Fortezza da Basso.